HOW WE WORK / STRATEGY & PROFESSIONAL SERVICES

How we work
with you.

We agree what you need to decide, investigate the options and tell you what we recommend. Here’s what that involves and what it can cost.

Tell us what you need See the fees
Two people unroll an unfinished thought into a route they can investigate.
You don’t need a finished brief.
FROM THE FIRST CONVERSATION TO THE RECOMMENDATIONSee the steps
FRAME / START WITH THE DECISION

Agree what
we need to answer.

Start with the decision you’re trying to make. It’s fine if you can’t pin it down yet.

We talk through what you already know and where you need help. Before paid work starts, we agree what we’ll investigate, what you’ll receive, who’s involved, the timing and the fee.

YOU LEAVE THIS STEP WITHA written brief covering the work we’ve agreed.

FOR EXAMPLE / A QUESTION TAKING SHAPE

“We need to grow.”

A QUESTION WE CAN INVESTIGATE

Which customer opportunity is worth our next investment?

Now we can compare the options.

INVESTIGATE / FOLLOW THE EVIDENCE

Check the
assumptions.

A person traces an observation back to its supporting evidence, keeping the gaps visible.
Checking what supports the case.

What would have to be true for each option to work?

The work might involve customer conversations, market research or reviewing data you already have. We focus on the assumptions that could change your decision and show where information is missing.

OBSERVE

What does the evidence actually show?

CHALLENGE

What are we still taking for granted?

CONNECT

What does it mean for this business?

YOU LEAVE THIS STEP WITHResearch with sources and a record of what remains uncertain.

RECOMMEND / MAKE THE NEXT MOVE CLEAR

Our advice,
with the reasons.

You get a recommendation your team can question and discuss.

We explain which option we favour and why. Sometimes we’ll recommend a smaller test, or advise against going ahead. The decision stays with you.

Two people unfold a decision into a practical first step.
IOXIQ / YOUR TAKEAWAY

What goes into
the recommendation.

The exact format depends on the agreed work.

  1. 01

    The choice & the reasons

    The options considered, the recommendation and the evidence behind it.

  2. 02

    The trade-offs & the limits

    What remains uncertain, what you give up and what could change the answer.

  3. 03

    The practical next step

    What to do next and who needs to do it.

IOXIQ recommends. You decide.

WHAT A RECOMMENDATION LOOKS LIKE

Find the value
you’ve stopped seeing.

Research, frameworks and analysis reveal the commercial consequences of what a business has learned to accept. The work can run to 90+ slides; the recommendation connects that depth to a clear choice, its economic logic and the conditions for action.

Know what to change.
Know what would change your mind.

Talk through your strategic question

12 chapters. One commercial decision.

INSIDE A RECOMMENDATION01 / 12

Question what feels normal.

Surface the losses and missed opportunities that have become part of the routine: customer exits, habitual discounts, wasted effort or slow decisions. Turn accepted friction into questions worth investigating.

INSIDE A RECOMMENDATION02 / 12

Put a value on it.

Translate the problem into revenue, margin, risk or capacity. Build a defensible range, show the assumptions and distinguish value that could be recovered from value that merely looks attractive on paper.

INSIDE A RECOMMENDATION03 / 12

Trace the cause.

Follow the work as it actually happens. Separate symptoms from causes: a weak process, missing information, unclear authority or a change the organisation has avoided making.

INSIDE A RECOMMENDATION04 / 12

Find the decisive moment.

Identify the recurring choice behind the outcome. Who makes it, with what information, at what point? Locate the moment where a better judgement could make a commercial difference.

INSIDE A RECOMMENDATION05 / 12

Build the evidence.

Combine customer and market research with operational data and overlooked signals in feedback, proposals or conversations. Test the explanation against the evidence and make the gaps visible.

INSIDE A RECOMMENDATION06 / 12

Define a better outcome.

Set a baseline and describe what worthwhile improvement would look like. Choose measures linked to the business result, with the costs, risks and consequences of getting the decision wrong.

INSIDE A RECOMMENDATION07 / 12

Compare the routes.

Weigh the credible alternatives: redesign the process, clarify authority, improve the data or introduce technology. Compare commercial value, feasibility and trade-offs before choosing a route.

INSIDE A RECOMMENDATION08 / 12

Give technology a job.

Assess AI where decisions recur, relevant history and usable data exist, and good outcomes can be judged. Define the task and human oversight; simpler automation or a process change may fit better.

INSIDE A RECOMMENDATION09 / 12

Choose the first commitment.

Select one bounded problem with meaningful economic value. Specify what to change first, the resources it needs and what must be true for that commitment to make sense.

INSIDE A RECOMMENDATION10 / 12

Make ownership explicit.

Name the people who decide, deliver and review. Build the work around real authority, a working rhythm and the capabilities the team needs to carry the recommendation forward.

INSIDE A RECOMMENDATION11 / 12

Set the test and limits.

Test against the baseline in real conditions. Agree the evidence that would justify continuing, expanding, changing course or stopping, including the costs and unintended effects to watch.

INSIDE A RECOMMENDATION12 / 12

Build an advantage that learns.

Keep the reasoning and learning inside the business. Use each decision to sharpen its understanding of customers, operations and economic blind spots, building a capability that fits its own context.

WAYS TO WORK WITH US

What does
the work cost?

You can start with one question or ask for support over several months.

We’ll agree the scope and fee with you first.

Compare the options.

Filter by the kind of help you need.
A clearer decision

Focused assessment.

Get a second opinion on the information you have.

A person gathers clues into a clear frame.
€1,050indicative fixed fee
What’s included

We review one specific question using the information you already have.

You leave with
A short assessment with our advice on what to do next
Typical timing
Usually 3–5 working days
Ask about an assessment
A clearer decision

Decision Sprint.

Work through one business decision.

Two people compare routes and place a marker on the first step.
€5,000indicative fixed fee
What’s included

We investigate your options and recommend one, explaining the evidence and what you would be giving up.

You leave with
A decision brief and a plan for the next step
Typical timing
Usually around 2 weeks
Talk through your decision
A clearer decision

Creative Strategy & Strategic Debrief.

A fresh perspective for agency owners, strategy directors and presidents preparing a pitch or campaign. Brands can use the same work to sharpen their agency brief.

An adviser and agency colleague prepare one clear creative brief from source material.
€4,000fixed fee
What’s included

One agreed debrief: listen to the agency and client, use desk research or coordinate a research partner, then deliver insights, trends, positioning statements and a creative brief before concepts. Research-company fees, pitch leadership and agency relationship support are agreed separately.

You leave with
An evidence-led debrief and a practical creative brief for your team or agency
Typical timing
Before creative development; date agreed with you
Discuss your creative brief
Stronger evidence

Market research.

Find out whether customers need what you offer.

A researcher listens to customers and connects their observations.
€7,500–€20,000indicative project range
What’s included

We research the market or customer group you want to understand, then explain what the findings mean for your plans.

You leave with
A research report with sources, limitations and implications for your business
Typical timing
Usually 3–5 weeks
Discuss your research question
Stronger evidence

Commercial due diligence.

Check the case for an investment or acquisition.

A person checks the supporting pieces beneath an opportunity.
€10,000–€50,000indicative project range
What’s included

We test the commercial assumptions behind the investment. We agree which questions we can answer with the access and expertise available.

You leave with
A report on the commercial case, its risks and the questions still open
Typical timing
Usually 3–6 weeks
Discuss the commercial case
Ongoing support

Ongoing advisory.

Someone to talk decisions through with regularly.

Two people untangle a question together.
€3,750from / month
What’s included

We prepare for regular conversations, question your plans and help you decide what to do next. Your team carries out the work.

You leave with
Regular advice sessions with agreed actions
Initial commitment
An initial 3-month agreement
Ask about ongoing advice
Ongoing support

Fractional leadership.

Part-time leadership for a specific business priority.

A person helps a colleague align the next steps of a shared plan.
€6,000from / month
What’s included

We agree the decisions the role covers, the access it needs and the time available. A broader role needs its own scope.

You leave with
An agreed leadership role and regular progress reviews
Initial commitment
A 90-day mandate to begin
Discuss a leadership role

Guide prices, excluding VAT. We agree your scope, fee and delivery date before work begins. Any external data or specialist costs are agreed up front.

A SMALLER FIRST STEP

Just need to talk it through?

A prepared Decision Session gives you time to work through one business question with us.

€350fixed fee · excl. VAT
Discuss a Decision Session
01 / VALUE

Priced around the agreed work.

We price the work around what needs investigating and what we’re responsible for.

02 / CERTAINTY

Your project fee stays fixed.

Finishing early or spending extra time on the agreed work does not change your project fee. Extra scope needs your agreement.

03 / COMMITMENT

Know what to expect.

We agree what you’ll receive, when we’ll review it together and when it will be ready.

BEFORE YOU COMMIT

Common questions

What if I’m not sure what the problem is?

Tell us what’s happening. We’ll help you work out what needs answering. A conversation or something your team can do itself may be enough.

Who does the work?

You’ll know who leads the work and what each person is responsible for before we start. Any specialists are agreed as part of the scope.

What happens after I contact IOXIQ?

We read your message and discuss whether we can help. If there’s work to do together, we agree what it includes, the timing and the fee first.

NO PERFECT BRIEF REQUIRED

What’s the question
on your mind?

Tell us about it

Getting in touch doesn’t commit you to paid work.