ABOUT IOXIQ / INDEPENDENT STRATEGY & RESEARCH Amstelveen / Istanbul.

Fresh eyes. New possibilities.

IOXIQ helps business owners and leaders work out what to do next.

You might be weighing up a new market, rethinking your offer or wondering where AI could help. We investigate the options and give you a recommendation you can discuss with your team.

Why bring in an outside view?
Two people turn a folded screen to reveal how separate shapes connect from a different perspective.
Looking at the business together.
Meet the founder
Harun Yücesoy, founder of IOXIQ, wearing a dark cap and beige sweater

Harun Yücesoy.
Experience behind the question.

Founder & Principal Strategy Consultant IOXIQ, 2013–present · Amstelveen / Istanbul

20+ years across strategy, research and commercial leadership. Harun connects customer evidence, market choices and what a business can execute.

His experience includes Planning Director at Proximity (2010–2013 and 2015–2016) and Global CMO at edelkrone (2013–2014), alongside embedded strategy and growth leadership and advisory work across AI, data and commercial due diligence.

Harun leads IOXIQ’s strategic work, bringing in industry or technical specialists when the question calls for them. You know who leads the engagement, how the work is organised and where responsibility sits before it begins.

Meet the founder
THE SHAPE OF THE WORK

From a question
to a working direction.

Some decisions need a focused investigation. Others need strategic direction close to the day-to-day work. Both start with a clear mandate, follow the evidence and connect choices to execution.

Explore the decision workspace
01 / THE OUTSIDE VIEWA second look at the way things work.

You know your
business inside out.
We ask what
might change.

You know the customers, the team and the history behind the decisions.

We bring an outside view and ask questions that can get lost in the day-to-day work. Does that customer need still hold? Is the old way of doing things still earning its keep?

We work with what you know
and check what may have changed.

02 / THE THINKING IN THE NAMEIOXIQ = IO × IQ
IOINPUT / OUTPUT
IQINTELLIGENCE

Check what goes into the decision.

What’s in
the name?

IO stands for input and output; IQ stands for intelligence. The name reflects how we work: check the information, think it through and explain the recommendation.

A recommendation is only as sound as the information and assumptions behind it.

  1. 01 / QUALITY IN

    Check the information.

    Is it reliable, and does it tell us what we need to know about this business?

  2. 02 / INTELLIGENCE APPLIED

    Question the assumptions.

    Separate what we know from what we’re assuming. Look for evidence that could change our view.

  3. 03 / USEFUL OUT

    Explain the recommendation.

    Show why we recommend it, what you’d be giving up and what to do next.

If new information changes the case, revisit the recommendation.

THE SAME GOES FOR AI

Before adding AI to a workflow, check the information it will use and decide who will review its answers.

03 / BETTER QUESTIONSQuestions about customers and the business.

Some assumptions
are worth checking.

Here are a few questions we might explore together.
Open a card to see the question.

01 / YOUR CUSTOMERS“We know
what they
want.”Look againClose the question
A QUESTION WORTH ASKING

What are customers trying to achieve now?

Look at what they choose, what they struggle with and what they value. Their reasons may have moved on.

02 / YOUR STRENGTHS“That’s just
what
we do.”Look againClose the question
A QUESTION WORTH ASKING

Could something you already do help a different customer?

Think about the skills or relationships your team has built. Who else might need them?

03 / YOUR NEXT MOVE“This is how
it’s always
worked.”Look againClose the question
A QUESTION WORTH ASKING

What would we choose if we were starting today?

Separate what still works from what is simply familiar. Compare the value, effort and risk of doing things differently.

These are examples. We’ll start with what’s happening in your business.

04 / CLEAR CHOICESDeciding which options to pursue.

Would it work
for your
business?

An idea can look promising and still depend on customers behaving differently, costs falling or your team finding time it doesn’t have.

We check those assumptions before recommending a commitment. If the evidence is thin, we’ll say what needs testing first.

See how we investigate
A person matches an observation to the evidence while leaving the unanswered pieces visible.
What supports the idea?
What doesn’t?
WHAT YOU NEED TO KNOW

The reasons
behind the advice.

  1. 01 / FOCUS

    What deserves
    your attention.

    Which problem needs attention first, and why.

  2. 02 / CHOICE

    What to change.
    What to keep.

    How the options compare, including their costs and downsides.

  3. 03 / ACTION

    What to
    do next.

    What to test, who needs to act and what would justify going further.

05 / WORKING TOGETHERYour knowledge. IOXIQ’s method and expertise.

Your challenge.
Our expertise.

You bring the business context.
We bring the method and expertise.

Harun leads the strategic work, with industry or technical specialists brought in when the question needs them. We work alongside your team to define the problem, investigate the evidence and connect the strongest direction to a practical plan.

Two people bring complementary pieces together around a shared focus.
Around the same table, working towards a solution.
  1. 01

    Your knowledge.

    Your customers, your market and what you’ve already tried. Your team’s experience helps us focus on what will work in practice.

  2. 02

    Our method.

    We bring a clear process to define the problem, investigate the evidence and test the options with you. The result is a recommendation grounded in your business.

  3. 03

    One team.

    Your people work with Harun and the specialists agreed for the engagement. We work through the choices together, make responsibilities explicit and keep ownership of the business decisions with your team.

We agree the roles, scope and fee before work starts. Your team stays involved in the decisions; IOXIQ takes responsibility for its recommendations.

LET’S LOOK AT IT TOGETHERYou don’t need a perfect brief.

What are you
working through?

Tell us what’s happening and where you’re stuck. We’ll talk about whether IOXIQ can help.

Let’s talk about your business

Scope, team, timing and fees agreed before paid work begins.