What should the product become?
We help you improve how a digital product serves its users and earns revenue.
Our role We review the product and define recommended changes. Design, software development and running experiments are agreed separately.
Explore the services For SaaS founders, product & growth leaders
Agentic Product Strategy
Work out where a product could use AI to carry out tasks for users, and how much control users should keep.
Proposed agent roles, user benefits and boundaries for a first test.
AI Product Strategy
Assess where AI could help users do something better within your product.
A product concept with the user need and capabilities it would require.
Competitive Product Analysis
Compare your product with the alternatives users choose to get the same job done.
A comparison showing gaps and possible ways to stand out.
Core Workflow Optimisation
Find where the product makes its main tasks harder or slower than they need to be.
Recommended workflow changes and ways to check whether they help.
Customer Problem Definition
Pin down who has the problem, when it happens and what they need to do.
A problem statement and the assumptions that still need checking.
Experiment Measurement
Decide what a product test needs to measure before you run it.
A test hypothesis, measures and criteria for deciding what happens next.
Feature Adoption Analysis
Look at who finds and uses a feature, and where others get stuck.
An analysis of adoption and recommendations for what to investigate or change.
Feature Architecture
Group and name features around the tasks users come to do.
A proposed feature structure with grouping and naming recommendations.
Feature Audit
Review how each feature is used and whether it helps customers or the business.
Recommendations to keep, improve, combine, remove or investigate each feature.
Feature Gating
Work out which features should be free and which should sit in paid offers.
Feature allocation options and the effect each could have on adoption and revenue.
Feature Prioritisation
Compare possible features against user needs, business value and what your team can build.
Ranked feature priorities with the trade-offs explained.
Feature Rationalisation
Identify features that overlap, confuse users or add little value.
Recommendations on what to combine, simplify or retire.
Feature Success Metrics
Decide how you will tell whether a feature is doing its job.
Measures of use and value tied to the feature’s purpose.
Feature-to-Value Mapping
Check which features help users and how that contributes to the business.
A map linking features to user tasks, usage evidence and business value.
Human–AI Interaction Strategy
Decide where users should guide, check or take over from AI in your product.
Interaction guidance showing where human control and review belong.
North-Star Metric & KPI Definition
Choose measures that reflect whether the product helps users and the business.
Metric definitions and guidance on how to interpret them together.
Onboarding & Activation Strategy
Find what helps new users reach the point where the product becomes useful to them.
A definition of activation, onboarding recommendations and measures of progress.
Packaging & Tier Design
Group features into offers customers can understand and choose between.
Recommended tiers, feature allocations and upgrade paths.
Product Analytics Strategy
Work out what you need to measure to answer your product questions.
A measurement plan linking user behaviour to the decisions your team makes.
Product Decision Frameworks
Agree how your team will compare product options and make trade-offs.
Decision criteria and the evidence needed to apply them.
Product Expansion Strategy
Assess new uses, customer groups or features for an existing product.
Expansion options and what you need to check before pursuing them.
Product Information Architecture
Make it easier for users to find features and information in the product.
A proposed navigation and content structure based on how users work.
Product Pricing Strategy
Review how you charge, what customers value and the costs of providing the product.
Pricing options and a plan for testing the assumptions behind them.
Product Simplification
Find where complexity makes the product harder to understand or use.
A plan to simplify features, user journeys and information.
Product Strategy
Decide who the product is for and how it should develop to serve them.
A product direction and criteria for making the next product decisions.
Product Vision
Describe what the product should help users do in the future.
A product vision tied to user needs and the business strategy.
Product-Led Growth Review
Review how people find the product, start using it and keep getting value from it.
The main points where growth stalls and tests to investigate why.
Product-Market Fit Review
Assess whether a defined customer group needs the product enough to choose and keep using it.
An assessment of product-market fit, with gaps in the evidence and tests to run.
Retention & Churn-Driver Analysis
Investigate why customers keep using the product or leave.
Possible drivers of retention and churn, with evidence and next tests.
Roadmap Review & Prioritisation
Check whether the roadmap reflects customer needs, business priorities and available capacity.
Recommended priorities for now, next and later, with the reasoning behind them.
Time-to-Value Analysis
Find the steps and delays between signing up and getting something useful from the product.
A map of that journey and recommendations for reducing delays.
Upgrade & Expansion Strategy
Work out when customers need more from the product and have a reason to pay for it.
Upgrade and expansion opportunities, with assumptions to test.
Usage-Based & AI Consumption Pricing
Compare ways to charge for usage while covering variable costs, including AI costs.
Charging and metering options, with trade-offs and a plan for testing them.
User Journey Review
Follow how users complete a task and find where they get stuck.
A journey review identifying friction and opportunities to improve it.
What you’ll
receive.
- 01A review of the product problems and opportunities
- 02Recommended changes to features, user journeys or pricing
- 03Roadmap priorities and measures of progress
What we work with
Access to the product, customer feedback, available usage data, business goals and the current roadmap.
How we shape the scope
We review the product and define recommended changes. Design, software development and running experiments are agreed separately.
Tell us what
you’re working on.
We’ll discuss what you need and whether we can help.
Let’s talk