Does the opportunity hold up?
We check whether the commercial assumptions behind an investment, new venture or market entry hold up.
Our role We investigate the commercial case. Financial, legal and technical due diligence each need a separate specialist scope.
Explore the services For Investors, corporate development & CEOs
Business Model Validation
Check whether customers want the offer and whether the proposed way of making money holds up.
Evidence for and against the model, plus advice on what to test next.
Category Analysis
Look at how a market is organised and how customers compare the offers within it.
A map of the category and what its buying habits mean for your offer.
Commercial Assumption Testing
Identify the assumptions your business case relies on, then check the evidence for each.
A record of which assumptions hold up and which need more work.
Commercial Due Diligence
Check the commercial assumptions behind an acquisition or investment.
A report on the business case, its risks and the questions still open.
Commercial Risk Assessment
Find the commercial risks most likely to change whether you go ahead.
A ranked list of risks and what you need to investigate about each.
Competitor Analysis
Research the competitors and alternatives customers consider, including why they choose them.
A comparison of those alternatives and what it means for your plans.
Customer & Demand Analysis
Find out who buys, what drives their choice and what could change their demand.
A picture of customer needs and buying behaviour to use in your business case.
Growth Thesis Validation
Check the assumptions behind your growth forecast against the available evidence.
An assessment of what supports the forecast and what must happen for it to hold.
Market Attractiveness Assessment
Assess demand, competition and the practical costs of reaching a market.
Advice on whether the market is worth pursuing for your business.
Market Entry Assessment
Find out what it would take for your business to enter a market and win customers.
An assessment of demand, competitors, entry requirements and risks.
Market Research
Research a specific question about your customers or market.
A report with sources, limitations and what the findings mean for your business.
Market Sizing
Estimate how much demand exists and how much your business could realistically reach.
A market estimate that shows its assumptions and how sensitive it is to them.
New Venture Assessment
Check whether a proposed venture makes commercial sense and what it would need to succeed.
An assessment of the venture and the riskiest assumptions to test next.
Partnership Opportunity Assessment
Assess what each partner would bring and what the proposed partnership would depend on.
Advice on the fit and the questions to resolve before committing.
Product / Service Opportunity Validation
Check whether customers need a proposed offer and whether there is a business case for it.
Evidence on demand and alternatives, with advice on whether to develop the idea further.
Strategic Benchmarking
Compare how other businesses handle a question you are working through.
A comparison of relevant practices and which could be worth testing in your business.
What you’ll
receive.
- 01Evidence for and against the business case
- 02The commercial risks and unanswered questions
- 03Advice on whether to go ahead, investigate further or stop
What we work with
The opportunity or investment plan, the commercial information you have and agreed access to research sources.
How we shape the scope
We investigate the commercial case. Financial, legal and technical due diligence each need a separate specialist scope.
Tell us what
you’re working on.
We’ll discuss what you need and whether we can help.
Let’s talk