ONE CURIOUS MIND. A FEW USEFUL DIRECTIONS.
Meet Harun Yücesoy. Founder & Principal Strategy Consultant.
20+ years connecting strategy, technology and commercial decisions. Harun works with leaders on the questions behind growth, positioning and responsible AI adoption.
Choose a question. See where we could start.
Strategic choices
Which direction deserves our attention and investment?
Frame the decision, examine the assumptions and compare credible options against the commercial question. Make the trade-offs, dependencies and remaining uncertainty visible.
Potential outputs: a strategic options comparison, decision criteria and a recommendation brief.
Research architecture
What evidence would help us make this decision?
Start with the decision and the gaps in what is known. Structure the research questions, methods and sources so the evidence can inform a strategic choice.
Potential outputs: a research architecture, evidence plan and synthesis framework.
Market & demand
How does this opportunity fit the market and what customers need?
Consider the market context, customer needs and alternatives together. Separate observed evidence from assumptions that still need testing.
Potential outputs: a market and demand assessment, opportunity hypotheses and a validation brief.
Brand positioning
Who is this for, and why should it matter?
Connect audience needs, competitive context and the value of the offer. Use those foundations to clarify the position and the choices behind it.
Potential outputs: a positioning framework, proposition logic and messaging direction.
AI adoption & governance
Where could AI be useful, and what would responsible adoption require?
Examine the use case, data context, human responsibilities and commercial implications. Define a bounded next step with evaluation and governance appropriate to the decision.
Potential outputs: an AI opportunity assessment, adoption priorities and governance questions for a pilot.
THE PERSON BEHIND THE QUESTIONS
Harun founded IOXIQ in 2013 and works across Amstelveen and Istanbul. His experience combines strategic planning, research architecture, brand positioning and commercial leadership with creative technology and digital production. Alongside project-based advice, he has held long-term embedded Chief Strategy & Growth Officer roles and worked as an AI, Data & Commercial Due Diligence Advisor.
THE PATH SO FAR
Strategy, technology and commercial decision advice across Amstelveen and Istanbul.
Embedded strategy and growth leadership, with advisory work spanning AI, data and commercial due diligence. Client organisations remain confidential.
Strategic planning leadership.
Global marketing leadership.
Creative technology and digital production work.
ALWAYS LEARNING